Çağatay OkutanCreative Director3D Visual ArtistE-Commerce Growth Manager
Automated AI Blog Writer

Wallniture

Automated AI Blog Writer

A backend-only blog writer with no front end at all. It proposes topics in Slack, waits for a reply, then writes against the live catalogue and publishes to Shopify over MCP.

Client
Wallniture · Rustic State
Year
2025–2026
Role
Design and build
Category
Software / Development
Scope
Headless · Human-in-the-loop · Scheduled
Stack
Claude Cowork · Slack webhooks · Shopify MCP · Scheduled tasks
Skills
  • Claude Code
  • Shopify
  • SEO
  • Marketing
  • Growth Management

A fully agentic, backend-only blog writer with no front end at all.

On a three-day-a-week schedule, the agent generates four topic proposals and posts them to a dedicated Slack channel, then holds in the thread until I reply with a selection. Once a topic is chosen, it writes the article against the live product catalogue, the image asset library and trained brand data, then publishes straight to the Shopify blog through an MCP connection and returns the final URL.

The result is a human-in-the-loop content pipeline where the only manual step is picking a topic.

It runs for both Wallniture and Rustic State, against each brand’s own catalogue and voice.