Phyto Style Essentials

Essential oil bottles are a hard CGI subject on three counts at once: amber glass has to read as glass rather than tinted plastic, the liquid inside it has to sit at a believable level and refract what is behind it, and the label is small enough that its type has to survive being scaled to a listing thumbnail.

The range was modelled once and then re-rendered into everything a marketplace listing needs: a hero with the carton, a clean pack shot on white, a benefits infographic, lifestyle scenes with real botanicals, and the full line-up in a single frame.

Rendering keeps the tail of that cheap. A new scent costs a label swap and a re-render instead of another studio day with another bottle and another arrangement of props. The ten pack shots here are one bottle wearing ten labels.