Çağatay OkutanCreative Director3D Visual ArtistE-Commerce Growth Manager
Island Kitchen Units

Depthcrafts

Island Kitchen Units

Island units rendered in the rooms they are sold into, across cabinet finishes, worktop materials and layouts. One scene set-up serves an entire catalogue.

Client
Mifapladen
Year
2024
Role
Product visualization
Category
Creative · Visualization · 3D
Scope
Interior · Kitchen · Variants · Joinery detail
Stack
3ds Max · Corona Renderer
Skills
  • 3ds Max
  • Blender
  • Adobe Creative Suite
  • E-Commerce

Mifapladen’s island units, rendered in the rooms they are sold into, across cabinet finishes, worktop materials and layouts.

The island is the piece a kitchen is chosen around, so each one is shown as the centre of a complete room rather than isolated on white. One scene set-up serves an entire catalogue, which means changing a cabinet colour is a render, not a reshoot.

The set then closes on the build itself: timber drawer fronts on black carcasses, fitted trays, and the glued corner joint shot against white. It deliberately runs the whole range of distance, from the finished kitchen down to a single corner, because build quality is the argument that closes a sale in this category and it only lands once a buyer can see both the piece standing in a room and the joinery holding it together.