Çağatay OkutanCreative Director3D Visual ArtistE-Commerce Growth Manager
Tile Room Environments

Depthcrafts

Tile Room Environments

A library of 3D interiors rather than a set of photographs. Each room is modelled and lit once, then re-tiled for whichever product needs showing. Several hundred environments and counting.

Client
Tiles of Lucca
Year
2023–2026
Role
Interior visualization
Category
Creative · Visualization · 3D
Scope
Interior · Tile · Variants · Environments
Stack
3ds Max · Corona Renderer
Skills
  • 3ds Max
  • Blender
  • Adobe Creative Suite
  • E-Commerce

A partnership running since 2023, built around a library of 3D interiors rather than a set of photographs.

Each room (bathroom, shower, kitchen, hallway, dining space) is modelled and lit once, then re-tiled for whichever product needs showing, which is why the same bathroom appears here twice in two completely different schemes.

Tile is close to the hardest case for a photo shoot. A single collection runs to dozens of colourways and formats, each one needs to be seen laid across a real surface at a believable scale, and no showroom can be rebuilt for every SKU. Building the room instead turns a new finish into a render rather than a location, a fitter and a week.

Several hundred environments later, the set spans glazed zellige checkerboards, fluted terracotta, marble and travertine looks, and large-format limestone.