Motion & 3D Animation
Showcase films, listing assembly films and real-time Unreal Engine interiors, produced alongside the still pipeline because motion consistently outperformed static imagery at communicating scale.
- Client
- Wallniture
- Year
- 2016–2026
- Role
- Creative Director
- Category
- Creative · Visualization · 3D
- Scope
- Product film · Real-time · Series · Social
- Stack
- Unreal Engine 5 · 3ds Max · Adobe Premiere
- Skills
- Blender
- Unreal Engine
- 3ds Max
- Adobe Creative Suite
- Creative Direction
- E-Commerce
Video and 3D animation produced alongside the still pipeline: room-setup b-rolls, assembly films for the listings, and full interior builds in Unreal Engine.
The showcase run was only viable because the scene library already existed. Models, materials and lighting were built for the still catalogue, so a film per product group came down to an edit rather than a new build.
The assembly films answer what a listing photo cannot. Whether a shelf goes together in five minutes or ruins an afternoon is most of the buying decision.
For the Capstone at Port Imperial, on the Hudson waterfront, I rebuilt an apartment in Unreal Engine 5 to its real layout and furnished it end to end with the Wallniture range. The lighting is baked, so it runs in real time rather than as a fixed set of camera angles: a shelf at its real height on a real wall, in the room it is going into.
Most of this ran on Wallniture.com and the brand’s social platforms, where motion consistently outperformed static imagery at communicating scale and use.