Wallniture.com
Wallniture's own storefront, built out from near zero at a point when the brand sold almost entirely through Amazon. Now an estimated $360K+ per year.
- Client
- Wallniture
- Year
- 2020–2026
- Role
- Design, front-end development, content
- Category
- Software / Development
- Scope
- Shopify · B2C storefront · Theme development
- Stack
- Shopify · Liquid · JavaScript
- Live
- wallniture.com ↗
- Skills
- Shopify
- E-Commerce
- SEO
- Marketing
- Growth Management
- Creative Direction
I led the buildout of Wallniture’s own storefront at a point when the brand sold almost entirely through Amazon. Owning the channel meant owning the margin, the customer relationship and the brand presentation, none of which a marketplace gives you.
I handled every layer of the site solo: front-end design and theme development, product listing imagery, ongoing maintenance, and an automated blog system for organic traffic.
The channel matured into a reliable revenue source, estimated at $360K+ per year.
